I'm trying to keep in my mind that there is not a right way to do a design.
But there is a nice way.
At first I always try to follow my instinct...my personal insipiration.
My insipiration born from the image/activity/style of the costumer.
Before to start a new work I always take a look in the web to check which kind of design is possible to find for that kind of costumers/activity, And, starting from this point, i try to create something new and original.